Special Salsa Marketing

Special Version of Marketing Materials for Salsa with Pauline

In addition to the general marketing materials that I regularly create for Salsa with Pauline, I developed additional materials for two specialised events.

Celebration Event
A special event combining classes and a social night to celebrate a landmark birthday for the class creator, Pauline Caffrey.

Bring & Share
The final classes of the year became a special social night, including classes at the beginning of the evening.


The Designs
Both designs featured a unique twist on the regular design presentation.

 When creating the design for the special celebration night, I wanted to adapt the concept by using colour and imagery to convey a sense of quality and significance.

For the Bring & Share event, I was instructed to design the materials without any obvious association with Christmas. This decision was made to respect the diverse religions and beliefs of regular attendees, some of whom do not celebrate Christmas.

Both designs represented not only an evolution of the standard presentation but also a significant shift in how the classes may be developed in the future.

Further details to appear online soon

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Salsa with Pauline

Created by developed Pauline Caffrey in 2018 with classes started in Perry Barr area of Birmingham at the Broadway Dance Centre. It began as a Saturday morning classes and exapnded to Sunday Mornings laterin the same year. Because of high number the Saturday classes moved to the Soho area at the Reminece Social Club. During the pandemic the Reminece Social Club closed down. During 2021 onwards Saturday classes returned to Broadway Dance Centre for a few months, then in the autumn the Saturday classes Moved to Lozells at the St. Pauls & St. Silas Church. In July 2023 the Friday Night Special was launched in Nechells at the Heartlands Social Club in Nechells. There was trial during the late autumn of 2023 for Wednesday classes at the Cape Hill area. In April 2024 the Saturday classes moved to Nechells for a few months. The in mid 2024 the classes focuses on Fridays night only. Keith Mckenzie has participated with the majority of the venues (except the trial classes at Cape Hill)



Keith Mckenzie
Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant

With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations.

Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity.

In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games