Providing travel safety solutions

A family of marketing proposals has been developed to encourage safer travel.

“Travel with a Heart”

A family of marketing posters designed to encourage positive changes in behaviour and improve safety on local public transport.

“Stop and Change”

A specialised family of marketing posters specifically designed to encourage changes in attitudes and behaviour towards disabilities and difficulties. I am planning to expanding this project into an online initiative. 

How both projects was developed
This concept was developed following part of my participation projects and research into how public transport affects people with disabilities, including experiences of prejudice, discrimination and hatred.

Presentation

Both ideas were presented to the Transport for West Midlands team at the West Midlands Safer Travel Partnership, including Security & Policing Manager Paul Franks and Intern Hannah Blackburn.

Both ideas are designed to explore ways in which we can encourage changes in passenger behaviour in the short term to improve safety on public transport.

Overall, I received positive feedback but was advised to make some adjustments.

This project will be used to spread the word and encourage those involved in public transport to consider how the ideas developed could be used to influence and improve passenger behaviour.

More information about both projects in detail can be found by selecting the creative information pages.

More information about both projects can be found by selecting the creative information pages.

Read by blog articles to find out about my participation on safer travel in the West Midlands region

This article is linked with Creative.

Notice to editors:

Keith Mckenzie
Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant
With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations.
Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000 , he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also am involved with salsa classes in the local community
as an assistant. I also have participated in major dancing conventions in Birmingham's, including Motion City (created by Birmingham Latinmotion and London's ManboCity) during the summer and Latinmotion's NYE Fest during the New Year public holiday.
In 2022. Keith became a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the Commonwealth Games