An Awareness redesign to celebrate neurodivergent achievers

The Awareness Project, which celebrates neurodivergent achievers, role models, and trailblazers, has been received an online makeover.

The Achievers Project is the new name for Diverse Achievers. It was originally developed in 2018 to support Neurodiversity Celebration Week. Initially a temporary project, it became permanently linked with the online feature Diverse Differences. Over time, the project has gradually expanded to include more names.

The new look incorporates an updated visual design along with refreshed pictograms. In addition, there are focused enhancements, including new colour coding linked to one of the project’s six core categories. Although the project remains connected to the Diverse Differences feature, the new look now has a standalone presentation.

Further developments to come
The new look of the project is just the beginning of further improvements. The project is set to expand with additional features, including a collection of quotes from some of the achievers, as well as specialised blogs and videos.

The Achievers Project is available to view online via the Plus Value Awareness website.

This project is combination between Awareness & Creative

Note to Editors

Plus Value Awareness
The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision

Hidden differences are used to describe independent people which live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety).

Differences Originals
The online feature contains a family of specialised projects with a different perspective compared to the general Plus Values Awareness projects. Also Differences Originals presents a family of legacy project created by Keith Mckenzie Since 2000.

Keith Mckenzie
Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant

With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations.

Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions in Birmingham for Birmingham Latinmotion and London's ManboCity.

In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games