Developed enhanced dancing guides

Developed with Latinmotion

A special edition of the Dancing Inclusive Guide was developed on video & on social media.

This was based on webpage information and downloadable inclusivity pledges featured online as part of the Plus Value Awareness project, Inclusive to Dance, along with social media templates linked to the online special Embrace Dancing.

The special edition of the inclusive guide was developed in conjunction with the Birmingham-based Latin dancing provider, Latinmotion.

Using guidance from Latinmotion’s co-founder, Mauricio Reyes, a special version of the guide was adapted into social media templates and video reels. Two versions were developed: one focused on dance classes and workshops, and the other on parties and events.

This included developing a series of pictogram designs linked to each guidance step.

For more information on the development of the special guide, please click the link below.

Both the special videos and social media content were shared via Latinmotion’s community Facebook page to coincide with the organisation’s annual New Year event, NYE Fest.

The content also appeared on my Instagram page, where it became the most viewed content in late December.

The aim was to inform and inspire visitors and participants in advance of attending the annual event, and to raise awareness of the Embrace Dancing initiative.

In the long term, I hope these guides will reach more dancing communities.

You can view both Embrace Dancing videos on Instagram

Version 1: Classes and Workshops

Version 2: Parties and Events

This project is combination of Awareness and Creative .

Explore the Embrace dancing online feature to disocver the dancing related awareness projects and other content

Visit the Dancing Direction feature with summary information of my dancing related projects & involvements

Notice to editors

Keith Mckenzie
Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant

With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations.

Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity.

In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games