Developed for Salsa with Pauline
A new look for the marketing materials for salsa with Pauline, a community based dance class which I am a participant of.
The new design is an evolution of the presentation look and it includes:
A new colour scheme of purple and orange which replaces the two-tone blue.
1. A new visual identity to coincide with the new colours
2. A new visual pattern system alongside the visual identity.
3. A more bolder information with the new designs
The Process
The development is a process of developing the possibilities with other design elements based on the new colours. It started with an interactive document presenting the proposals to Pauline Caffrey the founder of salsa with Pauline, the new design presentation Style with different colour options. An instant decision was made with orange and purple, not only that the class students also approved the new colours.
The new designs mark eight years since the salsa with Pauline classes began with new energy and enthusiasm forward.
Visit the creative page to find out more on this project
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Keith Mckenzie
Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant
With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations.
Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes in the local community as an assistant. Also have participated in major dancing conventions twice a year at Birmingham's NEC for Birmingham Latinmotion and London's ManboCity.
In 2022, Keith become a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the commonwealth games
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