Home > KMC Blog index > Current article
Presentation Transformation for Awareness projects
I have started the process of rebranding and redesigning my awareness initiative (Plus Value Awareness).
This is not just a simple rebrand but also some changes to how certain projects and online features are presented.
The new look and some changes are starting to be rolled out on the Plus Value Awareness website, social media and online blogs. This includes a new identity and some online improvements & changes with a change of strategy.
New identity
A new change to the brand identity with new colours, a new typeface and a new style presentation style with a new family of visual imagery. The rollout of the new look will occur on a gradual basis.
A new awareness presentation is launched to coincide with the new look. It is titled "Higher Aspirations" and presented as a multi-purpose tagline an introductory mini-feature and marketing information. It was designed at the starting point to start changing how we perceived hidden differences to encourage an open mind, a supportive mindset and to value a person to achieve and thrive positively.
The new "Higher Aspirations" mini-feature is now available online
Click here to explore
Other changes
The home page is redesigned and simplified with some changes to some of the links displayed.
Online structure changes which replace the Primary Awareness features (Value all, Valued More and Value Icons) with project categories identified by new style pictorial icons with direct links from the project index and the home page
Further changes are to be made gradually to the existing awareness projects, campaigns and online features.
Also, there will be some changes in the type of social media posts that are made depending on the particular network. As well as social media post templates & family of stories templates are developed to widen the audience reach.
The rebranding and improvement are to bring energy and enthusiasm. An additional layer of flexibility of creativity to be added with customised projects & features for specific audiences
Keep updated with the awareness improvements and changes by visiting the transformation webpage on the Plus Value Awareness website.
(Opens in a new window)
The new look is part of a unified look towards a social enterprise proposal. Details will be confirmed at a later date.
Find out more of Plus Value Awareness by selcting the links below
Linked with
Notice to editors:
Plus Value Awareness
The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and to educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision
The words hidden differences describe independent people who live with specific neurological difficulties or Anxiety which is not noticed. This is associated with moderate or mild psychological and learning-related conditions. (including a mild form of Autism, Dyslexia, Dyspraxia, ADHD and social Anxiety).
Keith Mckenzie
With a background in Art & Design (including Graphic Design & Digital art) and a participant in the music film documentary, events & record label project King Of the Beats including filming and behind the scene preparations. Also has been involved with providing awareness projects, campaigns & information for nearly 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating in major salsa dancing conventions at Birmingham NEC
Follow me on Social media
