Development summary
Branding and visual identity, Marketing onto Poster and flyers, Social Media marketing, Outdoor promotional banner, Social media profile, maintaining social media marketing and information
For over 6 years I have developed a series of marketing posters banners and flyers for community-based salsa dance classes. The classes titled "Salsa with Pauline" have presented latin dance classes at different local communities in the northern and eastern district Birmingham areas along with Sandwell.
As well as developing marketing materials I also participate as a dancing assistant
Select the Participation page for details
My approach
The presenetaion of the posters has been evolved for a period of time with a flexible layout and style to maintain appeal and attendance.
The Creative
The main presentation is centred around a flexible blue colour scheme around the dancing couple symbol and the flexible curve shapes.
Over a while, different variations of dance class marketing have been made into posters, flyers and template posts for its social media channels, along with notices, announcements & special events. In addition, I developed and maintain one of its social media profiles
The marketing was initially made as an outdoor banner to promote the classes outside one of the venues. Sadly, the original version of the outdoor banner was never used due to the pandemic restrictions.
In addition to the posters, flyers and social media templates a special marketing video was developed which shows different extracts of the classes and features the students and the teachers Pauline and Justin. These are shown as virtual video reels on social media.
You can view the example over on Instagram
Previous design versions
Below are different collections showing the development of the marketing of the classes since it started.
Visit the Dancing Direction index for more on my dancing related involvement, projects and developments
