Some changes to the special awareness feature

New Look

As part of transforming the family of awareness projects, campaigns and features, the "Differences Originals" is receiving a new look, which includes a new flexible visual identity centred around the eclipse visual shape. This will be gradually rolled out to all Differences Originals projects and campaigns.

New Project

As part of transforming the family of awareness projects, campaigns and features, the "Differences Originals" is receiving a new look, which includes a new flexible visual identity centred around the eclipse visual shape. This will be gradually rolled out to all Differences Originals projects and campaigns.

To coincide with the new look, a new information project is launched. It is titled "Smarter Understanding" to look beyond conventional aspects of understanding and to encourage to be smarter to enable a person with hidden differences to be valued and respected.

This project is now available to view via the Plus Value Awareness Website

(Opens in a new window)

Visit the Combined Projects page on the design presentation of the project

Coming soon
The "Differences Originals" feature will be expanding and evolving with a new expressive element. This will present projects and visual art with a greater emphasis on expressions.
This will appear on this website & the "Differences Originals" Facebook page. The existing "Differences Originals" feature on the Plus Value Awareness website will remain unchanged focusing on the projects with greater aspects of information.

Social media changes
The "Differences Originals" page on Facebook will become the exclusive home of legacy projects since 2000 along with an expressive angle from my perspective and observations of the general projects (including selected plus value awareness projects)

Summary
The changes aim to widen the approach to presenting information and projects and widen the awareness of the audience and those with an open mind. This is because some people prefer certain awareness aspects to be very simple without compromising attention.


More developments to come. In the meantime, watch out for further updates by following plus value awareness on Social Media via Facebook, Threads and Instagram.

Also, visit the transformation index of the Plus Value Awareness website to discover some of the improvements to the awareness initiative (including projects and features)

Visit the Differences Origianls index page on the Plus Value Awareness website to discover a collection of specialised awareness projects

Linked with

Notice to editors
Keith Mckenzie
Keith is an awareness campaigner, a creative designer (Graphic design and digital art) and a salsa dancing participant

With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events & record label project King Of the Beats including filming and behind the scene preparations.

Keith was educated at Hereford College of the Arts, the University of Northampton, Birmingham City University and Google's Digital Garage. Since 2000, he has developed over twenty years in providing awareness projects, campaigns and activities with the Awareness brand Plus Value Awareness along with Differences Originals. Also am involved with salsa classes in the local community as an assistant. I also have participated in major dancing conventions in Birmingham's, including Motion City (created by Birmingham Latinmotion and London's ManboCity) during the summer and Latinmotion's NYE Fest during the New Year public holiday.

In 2022, Keith became a featured community participant for Birmingham who became part of special projects and campaigns to promote a positive legacy beyond hosting the Commonwealth Games


Plus Value Awareness
The Plus Value awareness initiative is my family of projects, information & campaigns about challenges understanding and awareness for people with hidden differences, to see more human rather than medical aspects and to promote and educate a better sense of value. Eventually develop this awareness initiative to provide in the future potential services, products and social mission activities as part of the umbrella identity Aware+Vision

Hidden differences are used to describe independent people who live with specific neurological difficulties or Anxiety that is not noticed. This is associated with moderate or mild psychological and learning-related conditions (including a mild form of autism through to, Dyslexia, Dyspraxia, ADHD & Social Anxiety).

Differences Originals
My online feature (prevously known as Differences & Autism Challenge) contains a family of specialised projects with a different perspective compared to the general Plus Value Awareness projects. Also, Differences Originals presents a family of legacy projects created by Keith Mckenzie Since 2000 and was part of Plus Value Awareness in 2015.

The article is an update from the orginal article on 28th August 2024