Development summary
Branding and visual identity, research and information gathering, written analysis, writing online content, creating information webpages (including project index and focused pages)

A marketing style awareness project was developed against previous bullying, discrimination and hatred towards hidden differences (Autism, ADHD Dyslexia Dyspraxia and Social Anxiety)

The project is a major redesign from the previous project it replaces which covers a variety of subjects and topics.

The approach was to develop a bold presentation concept with strong messages to strengthen points and issues against mistreatment. The use of the word Toxic relates to a collective of negative attitudes, misjudgment and mistreatment which needs to be encouraged.

Information is broken into several sections to make sure the matter covers all different angles.

The presentation and branding are made of 3 elements the title identity the visual concept and navigation pictograms.

The idea is to create a project to address the issues without lecturing, which can be off-putting to too many.

The identity
This incorporates the word marks which include a cross with a circle.

Navigation
The navigation of the visual identity includes the cross with the circle with a family of pictograms to navigate through the various topics.

The visual concept is presented using a pattern of circles using red and black as the main colour scheme. With the flexibility of using different colour palettes to address different factors of the projects.

The information is presented in several sections

Zero Toxic Pledge
The list of suggestions and actions to combat bullying, discrimination prejudice and hatred.

Toxic Examples
This section provides a variety of different examples of mistreatment at a variety of levels. Further information is to be added on a gradual basis.

Factors
This is divided into seven areas with a family of short messages which everyone needs to do to take responsibility against bullying palace discrimination and hatred.

Difficulties and mistreatment
This section focuses on examples of how difficult it affects those with hidden differences and how this can lead to mistreatment.


Time to act and speak up.
This provides a summary of guidelines and tips when bullying, discrimination and hated occur. This provided guides to those for hidden differences, the general public, any personal contacts along with leaders and management of specific inclusive environments such as education employment, communities and volunteering.

Social Media
Specially developed social media post templates will be the starting point to capture the awareness message with the project intended to be a strong point to change attitudes and take action.

More to added
Marketing materials to be developed, including posters, flyers and leaflets and to capture the interest of the community to support the project and take action.


In addition, additional information materials planned, including an insight document, slide presentation and the long-term presentation for video related to the. Zero Toxic project.

As part of connecting  awareness projects to communities, a prototype of marketing posters is developed. This is part of a long term strategy to expand the project onto promotional literature, digital information packs and digital presentation of PowerPoint slides.

You can visit the project online via the Plus Value Awareness website