Development Summary
Illustration, visual identity, branding, written content, information webpage, social media templates (for status updates and vertical stories), blog articles
A visual illustration concept was made for a themed online special to open the mindset and judgements towards dancers we've specific neurological difficulties and social anxiety.
This online special is a year-long project with specialised awareness information on dancing. It was launched in April during autism dance day and International Dance Day
This is featured with a specially themed webpage and social media post linked with my online feature embrace dancing.
My approach
In developing the design it had to appear vibrant and positive which enabled it to maximise the positive encouragement.
Creative presentation
The concept is made of different elements including visual musical notes music speakers, floating dancing shoes, shapes associated with graphic equaliser and different examples of dancing silhouettes within an upside-down curved triangle style shape. All these visual elements surrounding a light bulb near the bottom of the main design area are a starting point with represents to think of the positive possibilities if we change how we judge dancers who have different kind of abilities compared to the average.
This illustration concept is designed to be flexible with each element can be displayed separately.
In addition to the main design a special variation was created where the emphasis was focused on the different dancing silhouettes the floating dancing movements and a light bulb.
This was used for a blog article linked with this online special to enable open-minded thinking, patience and encouragement.
Design presentation stages
The first state focused on the main illustration concept during autism dance day, International Dance Day and throughout April.
The second stage of the design incorporates a change of background colours from black to white anti complement the main illustration concept a type of graphic work mark brand was created using the title of the project Dancing with an Open Mind.
Further development could be possible if there is an opportunity to share this project for different dancing environments.
Content structure
The written content for this special webpage includes a family of short paragraphs of information that encourages a positive mindset and encouragement.
A special family of social media templates was developed for stasis posts and vertical stories.
To continue this project throughout the 12 months the projects to be planned to be expanded further into a series of presented video reels.
Explore Online
The online special Dancing with an Open Mind is now available online just select the links below
linked with the feature Embrace Dancing
The special web page "Dancing with an Open Mind" is available online until early May 2025 it will then be replaced by a new theme while the existing one will be converted into a rock article and this door document to be available to download online.
Notice to editors
Keith Mckenzie
With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events, record label & project King Of the Beats including filming and behind the scene preparations. Also I have been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating in two major salsa dancing conventions at Birmingham NEC
Plus Value Awareness
The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities
