Development Summary
Illustration, visual identity, branding, written content, information webpage, social media templates (for status updates and vertical stories), blog articles
Below shows examples of visual illustrations linked with the different dancing related awareness special which updates annually for my awareness initiative "Embrace Dancing"
Each theme was launched in April during Autism Dance Day and International Dance Day and is presented online for 12 months
Each visual illustrations concept was made to challenge the mindset and judgements towards dancers with specific neurological difficulties, invisible disabilities and social anxiety.
Dancing respect & Connection
It combines visual elements of dancing with a neon effect environment.
Unify Dancing, not divide
A combination of tunnel movement colour effects with visual elements of dancing
Dancing with an Open Mind
This was the first themed which incorporate visual elements of music and dancing with a glowing background effect.
My approach
In developing the design it had to appear vibrant and positive which enabled it to maximise the positive encouragement.
Beyond 12 months
The content for the previous content is being converted in to digital documents which the online audience can able to access and download to read the information at their convenience.
Visit the Embrace Dancing downloads page for details
Notice to editors
Keith Mckenzie
With a background in Art & Design (including Graphic Design & Digital art) and a participant in music-related film documentaries, events, record label & project King Of the Beats including filming and behind the scene preparations. Also I have been involved with providing awareness projects, campaigns & information for 20 years with the Awareness brand Plus Value Awareness along with Differences Originals. Also are involved with salsa classes and events including participating in two major salsa dancing conventions at Birmingham NEC
Plus Value Awareness
The Plus Value awareness initiative is a family of projects, information & campaigns about challenges understanding and awareness for people with invisible difficulties, to see a more human rather than medical aspects and to promote and educate a better sense of value. Eventually to develop this awareness initiative to provide in the future potential services, products and social mission activities
