Development summary
Branding with 4 proposal options, visual identity, examples for implmentation

A corporate design proposal for a foot care specialist company who wanted to create a retail store.
The task was to focus on the cool and caring aspects with no obvious visual references of feet or obvious imagery related to body or medical aspects. The project including the brand identity applying onto stationery, promotional materials and a shop front. A number of different ideas were developed and the organisation name has been modified so this project can be shared online.



As part of the project a digital presentation was made to share the detailed ideas and
how each design be implemented.