Development summary
Visual art, visual ideneity, negotiating to develop written content for Junior and Adult classes, poster & flyer design

A family of posters, flyers and outdoor banners was developed for adults and juniors. For the first time, an outdoor banner was developed with a large poster displayed with a large poster frame located outside the dance centre.

The creative
Gold & solver are the themes of the marketing concept. Not only because the dance studio has an iconic heritage, but also because the location is in the same district as Alexandra Stadium, the main venue of the commonwealth games in 2022.
As part of the marketing material, a special identity was created which incorporates sun rays and a visual star shape within a capital "B" display.
Looking at the original classic poster, I have used the original tag line "The Premier Dance Studio" 

The aim of the concept is to be light and quality with a world-class feel.