Development summary
Project branding & Visual identity, research and analysis gathering, writing content, building webpages (Project index and focused pages)

As part of my awareness initiative for hidden differences
A vibrant approach to information positive qualities of hidden differences. "Advantage" is an information project which highlights different aspects of strengths and attributes of hidden differences. This is developed despite any difficulties a person faces.

For the Advantage project a family of web pages was developed an index page and a prototype marketing posters is developed.

The approach is strong, bold and vibrant. The emphasis is to challenge the perceptions of hidden differences beyond support and supervision. The emphasis is to embrace and not patronise. Also to encourage a more positive mindset but without unrealistic expectations.

The creative
The presentation of the project incorporates vibrant coloured rectangular grids, stylised pictorials and the abbreviated badge as the navigational starting point. This is presented with the word mark mark "Advantage hidden differences" to make the information clear what the project is about.


This project was redesigned and expanded from the pervious version with the presenation incluldes pictorial design will help guide the specific information.

The online project includes an index page and a family of individual web pages.

Also, a prototype of marketing posters is developed. This is part of a long term strategy to expand the project onto promotional literature, digital information packs and digital presentation of PowerPoint slides.

You can visit the project online via the Plus Value Awareness website