Development summary
Diagramatic Map though research,
Marketing Transport Posters,
Transport network identity presenation proposal,
Community Public Authorities engegaement
Marketing examples & presentation
Design proposals to develop a local transport Marketing project in the Worcestershire area. A presentation displaying the examples shown was displayed at a local community meeting and the ideas were supported by local community including transport officials, councillors and local community member and leaders The aim to show how better marketing and marketing and passenger can provide improvements to local bus users confidence and leads to potential local transport sustainability investment and growth.
Bus Connections diagrammatic maps
A series of diagrammatic maps linked with the transport marketing project.
Other projects
A hospital map leaflet guide was developed in association with Redditch Community Forum (based at Redditch Borough Council) and Worcestershire County Council Passenger Transport Group.
The document is all bus operator guide to Alexandra Hospital in Worcestershire town of Redditch. It contains the bus service and frequencies which serves the hospital site. In additional features a diagrammatic map with featured combined bus frequencies to the hospital from the local areas.
This is part of developing a transport marketing initiative in Worcestershire and to fill the gap of printed material to improve bus passenger confidence.
